Here's the honest version most agencies won't tell you: for a local service business, social media rarely books jobs directly. What it does is quieter and just as important — it's where customers go to check you're real, busy and good, right before they call. We make sure that check goes your way.
Picture the customer who found you on Google, liked your reviews, and did what most people do next: looked you up on Facebook or Instagram. What they found was a page last updated fourteen months ago. No recent photos, no replies, no sign of life.
They didn't complain. They didn't message. They just quietly picked the competitor whose page showed a job finished last Tuesday. That's the whole problem: a stale page doesn't look neutral — it looks closed.
A steady presence in Grow. The whole thing taken off your hands in Dominate.
Consistent posts across Facebook and Instagram — job photos, reviews, tips — so your pages always pass the "are they still going?" test.
Send us phone photos from the ute; we handle the cropping, captions and posting. Authentic beats polished for local trust — every time.
Your best new Google reviews reshared as social proof — one system feeding another.
Content planned, created, written and scheduled entirely for you — including seasonal pushes for the work you want more of.
Every comment and DM answered promptly — and enquiries routed straight into your one inbox so they're never lost in a notification pile.
Reach and engagement in your monthly report — framed as what they are: trust signals that support the system, not vanity numbers to celebrate.
Because for local services, it usually doesn't — Google does. Social's job is to close the trust gap in the final moments before someone calls. That's a supporting role, we price it like one, and it's why social lives inside the packages rather than being sold as a standalone miracle.
Some, occasionally — a share in a local community group can produce real enquiries. But we'd be lying if we sold it as a lead engine. Its reliable value is conversion support: making sure the people who found you elsewhere don't bounce off a dead page. If you want social to actively generate demand, that's Meta advertising — a different tool, in Dominate.
Photos. That's genuinely it — a few phone shots per week of jobs in progress or finished. Thirty seconds from the ute beats an hour at a desk, and it's exactly the content that works best. We handle everything else.
Facebook and Instagram — that's where local customers actually check service businesses. We'll keep your Google profile posts running too (that's part of GBP management). We don't push TikTok or LinkedIn unless your trade genuinely benefits, and most don't.
In Dominate, yes — everything is monitored and answered, with enquiries routed into your inbox. In Grow, we keep the pages active and you handle conversations, with every message still landing in your one inbox so nothing slips.
Not at all. The content that builds trust for service businesses is the work, not the face: before/afters, tidy job sites, five-star reviews. Nobody has to dance on the internet.
Social works as part of the system — fed by your reviews, feeding your trust check, wired into your inbox. No lock-in, cancel anytime.
The free audit looks at your business the way a ready-to-buy customer does — Google first, then socials. We'll show you exactly what they see.
Book your free audit →