Paid ads are the fastest way to buy attention — and the fastest way to burn money if what's behind them doesn't convert. We run Google and Meta ads with one non-negotiable rule: they launch only once your foundation is already turning enquiries into booked work.
Here's the story we hear constantly: a business paid an agency to run ads, the clicks came, and nothing else did. The verdict becomes "ads don't work for us." But the ads usually did their job — they delivered people. What failed was everything after the click.
A slow landing page. Six reviews against a competitor's sixty. A phone that rang out at 2pm. Ads don't fix those problems — they multiply them, at your expense, per click.
Not "we'll boost some posts." Proper campaign management, wired into the same tracking as the rest of your system.
Show up the moment someone searches with intent — "emergency electrician Belconnen" — capped to your service area so you never pay for clicks you can't serve.
Demand creation for the work you want more of — seasonal pushes, offers, and staying front-of-mind in the suburbs you're expanding into.
Ads never dump traffic on your homepage. Each campaign gets a fast, focused page built to convert that specific search into an enquiry.
Every call and form from every campaign is tracked into your one inbox — so we optimise on booked jobs, not clicks and impressions.
Your ad spend is yours and stays visible — we recommend a budget, cap it, and move it toward whatever is producing booked work.
Spend, enquiries, cost per booked job — in plain English, every two weeks. If a campaign isn't earning, you'll hear it from us first.
Profile ranking, reviews flowing, site converting, follow-up running. If yes, ads will multiply it. If not yet, we tell you to wait — even though launching would pay us more.
Keywords, campaigns, landing pages and tracking built and launched — starting narrow on your highest-value work and suburbs.
Budget shifts toward what books jobs, not what gets clicks. Fortnightly report keeps you across every dollar.
That's the gate, and it's why ads live in our top package instead of being the first thing we sell you. An agency that starts with ads is spending your money to look busy. We'd rather build the machine first — then pour fuel on it.
It depends on your trade and how competitive your keywords are locally — we'll give you a specific number in your strategy call, not a vague range on a website. As a principle: enough to get real data within the first month, capped so it can never run away from you. Ad spend is separate from the management fee and always visible to you.
They do — and that's the problem. Ads pointed at a weak profile, thin reviews and no follow-up produce expensive clicks and few jobs. We gate ads behind a converting foundation because that's when they actually make money. It costs us revenue to say this. We say it anyway.
You do. Google Ads and Meta accounts are created in your name, with your billing, and we work in them as managers. If you ever leave, the accounts, the data and everything we learned stay with you.
Broadly: Google captures demand that already exists ("I need a plumber now"), Meta creates demand for work people put off (renovations, painting, landscaping). Most trades start with Google Search, then add Meta for seasonal pushes and expansion. Your audit and strategy call will give you a specific answer.
Fast — usually within days of launch, which is exactly why they're the accelerant in the system rather than the foundation. The first month is about buying data and tuning; from there, we optimise toward a stable cost per booked job.
Along with full social media management, multi-area expansion, priority support and fortnightly reporting. No lock-in, cancel anytime.
The free audit checks your foundation first. If ads would print money for you, we'll say so. If they'd burn it, we'll say that too.
Book your free audit →